Inside Jinjiang, China's 'shoe capital' that used to churn out shoes for Nike and Adidas



Latest: Jinjiang gets on the map as China’s sports shoe capital snaps up global athletic brands

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Jinjiang – where Adidas and Nike based their China factories starting in the 1980s – dominates China’s production of sports shoes and trainers.

With a population of fewer than 2 million people, Jinjiang is home to as many as 5,000 shoe producers, employing one in every three local residents.

The county is home to three of China’s four largest sports shoes makers Anta, Xtep and 361 Degrees, all led by executives sharing the same surname.

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