Facebook Split Testing Tutorial – Facebook Ads Split Test Variables and Best Practices



Check out or Facebook Split Testing tutorial for help on your campaign. Facebook ads split testing gives you the ability to test different variables so you can keep optimizing your campaign. We run Facebook Split Tests for audiences, creative, delivery optimization, and placements. You can choose to select one variable at a time so you can A/B test your campaign until you drive conversions at an effective cost.

You can create your split test when you are in Facebook Ads Manager as you set-up your campaign. You need to select the box right when you are naming your campaign. After you submit your campaign, you can create multiple ad sets and set up your targeting, budgets, scheduling, and creative.

Helpful URLs:

Facebook Ads Tutorial Playlist by Surfside PPC:

If you are looking for more information about Facebook Advertising, we have some great Facebook Ads video tutorials on our playlist.

What is a Facebook Split Test?

How Can I Create a Facebook Split Test?

Facebook Business Split Testing:

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  • hi, do you recommend to split test each of the three ad sets and then choose one ad out of each ad set and in the end one final ad out of all the ads? or choose one ad out of each ad set and then run 3 ads for three different objectives

    rohit banota February 13, 2020 11:13 am Reply
  • Hey, its an awesome vid, this is what I've been looking for, thanks you!

    Bence Huszár February 13, 2020 11:13 am Reply
  • Hi mate how can i make that url you make to beter analize it ? … instead of using web url

    FSX Euro Simulator Pilots February 13, 2020 11:13 am Reply
  • Useful video n thanks a lot

    Dr Ben February 13, 2020 11:13 am Reply
  • My question is that for example if i chose split test and go for audience testing and make 2 variations, and i also wanted to test creative? What i have to do? Do i need to copy paste the same ad set and change the split testing or should i go for another split testing campaign.

    Abdul Hafeez February 13, 2020 11:13 am Reply
  • where do you turn off / delete the split test?

    gsprotennis February 13, 2020 11:13 am Reply
  • Nice video clip. Thanks for talking about this online marketing insight.

    Adam Smith February 13, 2020 11:13 am Reply
  • Is it possible to create A/B Testing for Daily Unique Reach and Impressions and also choose different demographics/interests in the same campaign?

    Vineeta Makhija February 13, 2020 11:13 am Reply
  • The video ceratinly was very useful. Thanks for sharing

    Vineeta Makhija February 13, 2020 11:13 am Reply
  • If that makes sense..

    John H February 13, 2020 11:13 am Reply
  • Can we spli test more than one thing at once? Like multiple combinations? For example — audiences and ad creatives to max out at the 100 adsets fastest.

    John H February 13, 2020 11:13 am Reply
  • Sir which tool did you use to shorten your link?

    Dhanush Venkatesh February 13, 2020 11:13 am Reply
  • Great content.. Thanks.

    Michael Grace February 13, 2020 11:13 am Reply
  • Im struggling with the split test. I keep getting this error "Billing event invalid for optimization goal: The specified billing event is not a valid option for the optimization goal provided. If you are modifying optimization goal, please make sure your billing event will still be consistent with your new optimization goal. (#1815117)" I cant figure out what i need to change to make my ads run

    Patricia Mashifane February 13, 2020 11:13 am Reply
  • So you really let facebook choose to put your ads?

    Joshua Centers February 13, 2020 11:13 am Reply
  • Not sure what criteria FB is using to determine a winner but I got a clear winner within the 3 days of my scheduled test (I checked the box to end test early if there was a winner but nothing from FB so far!). I tried to cancel my test but the damn thing won't die! I want to kill creative A and continue running creative B. Tried following FB's instructions but even with the ad turned off, it's still active and won't let me stop before the end of the split test. Have you come across this before? Thanks!

    Theresa Madeira February 13, 2020 11:13 am Reply
  • Surfside PPC knows his stuff 🙂

    Tchong Lee February 13, 2020 11:13 am Reply
  • i realised you can't use different tracking URLs if you are testing different ad sets

    Int IM February 13, 2020 11:13 am Reply
  • Please make a tutorial on Facebook Business Manager For Advertising Agencies! 🙁

    Int IM February 13, 2020 11:13 am Reply

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