Facebook Ads Testing Strategy | How To Test Shopify Products The Correct Way (Step by Step)



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Hey everyone!

In this video I go through the importance and strategy I use to test Shopify products with Facebook Ads.

Testing products is a critical skill to have when it comes to dropshipping success. If you don’t test a product correctly you could end up wasting a lot of time and money!

So I go through the correct campaign objective to use and why, choosing the correct one is important as testing is all about data so you want to bring in as much data as possible for as cheap as possible.

I then go on to list step by step the setup within your ad manager to a successful testing campaign i.e. how many adsets, audiences, budgets etc.

Thanks for watching and I hope you enjoy it!

Also, it you have any suggestions for future videos I’d love to hear them, make sure you leave a comment below and if you haven’t already joined the family subscribe here:

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DISCLAIMER: Any information or advice I give is purely based on my own experience and research. There is no guarantee as there are many variables that will impact your success. Everything stated should be taken as opinion.

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All Comments

  • This is really great information. I purchased his course and have now actually gone through it. I am blown away by the organization and content. His program doesn't contain any fluff or any of the lame 'See my hot, cool Lamborghini brags'! His course is just a clear easy to follow detailed set of step by step information. I highly recommend his detailed private training course. Don't tell him but he really should charge more 🙂

    Jeff Wright May 26, 2020 8:10 pm Reply
  • Are there any changes you'd make to this testing strategy today? I'm about to start testing my product.

    Will May 26, 2020 8:10 pm Reply
  • Hey Jack
    Great content again mate. I was wondering, if you're optimising for traffic or engagement, surely FB would only give you people who are just likely to click on or engage with your ads, and not purchase?

    Farris Latief May 26, 2020 8:10 pm Reply
  • hey jack,

    I've been testing 5 different ad sets for a blender im dropshipping with a £3 per day budget and PPE campaign for about almost 2 days now. I've made no sales so far, thus none of my ad sets are profitable. Should I now review the data and put my efforts into the ad set with the best data or kill this whole product off?

    thanks

    fangsmaster May 26, 2020 8:10 pm Reply
  • great information

    Westley Huang May 26, 2020 8:10 pm Reply
  • So nice! Thanks for the info!

    Tim Morrillson May 26, 2020 8:10 pm Reply
  • great video!

    akibon james May 26, 2020 8:10 pm Reply
  • Such good content!

    Emperor Athletic May 26, 2020 8:10 pm Reply
  • 👍👍

    Drosu Bogdan Andrei May 26, 2020 8:10 pm Reply
  • Thanks Jack,this video has cleared up a few things for me,i'll make some adjustments to my strategy ref our emailing.😊

    Lee Soyka May 26, 2020 8:10 pm Reply
  • Nice video man! Would love to win a one-one consultation!!

    Vitor Albuquerque May 26, 2020 8:10 pm Reply
  • do you test the same creative with all 5 audiences? If i wanted to test say 3 different creatives would you do 3 creatives * 5 adsets with the same audiences per each creative? If not how do you suggest testing creatives

    Ana B May 26, 2020 8:10 pm Reply
  • Now you need to do a video and explain what do you need to look for after the 2 days of testing are over.

    The Finicorn May 26, 2020 8:10 pm Reply
  • great info!

    Robert Sarkis May 26, 2020 8:10 pm Reply
  • Hope i win!

    ExoticProductions May 26, 2020 8:10 pm Reply
  • Hi Jack, great video! Do you go for reach, brand awareness or video views in this testing phase? thanks

    Richard Runciman May 26, 2020 8:10 pm Reply
  • Also, would you run a CBO the next time ? So after you’ve run the traffic ad, then when you have a load of data. Would you then run a CBO to determine the most profitable purchase ad -set ?

    Thanks again.

    Joe Richardson May 26, 2020 8:10 pm Reply
  • What’s the audience size should we aim for too

    Elliot Yee May 26, 2020 8:10 pm Reply
  • Great Video Jack

    Ephrem Neway May 26, 2020 8:10 pm Reply
  • Great video man!

    J94Gerard May 26, 2020 8:10 pm Reply
  • Great video … as always … and from the UK too … working everyday to make it … great content keep it coming

    gareth ruston May 26, 2020 8:10 pm Reply
  • Great video mate! But what metrics you look into after the 2-day testing? Because remember although you have higher reach it's not meant for purchases as these people are in specific buckets!

    Steve G. May 26, 2020 8:10 pm Reply
  • Nice one jack, once again providing value ! When you get time please check your IG DM 🙏🏻

    Joe Richardson May 26, 2020 8:10 pm Reply
  • what metrics do you use to determine what makes it good or bad when using it via Traffic format ???

    Elliot Yee May 26, 2020 8:10 pm Reply
  • Thank you so much I just came across your last video yesterday and saw this one today sooo excited since I was in the process of launching my ad.

    Perfect time and thank you for the valuable information ⭐️

    Camila Alvarado May 26, 2020 8:10 pm Reply
  • Great stuff and so implementable!

    Warren Lim May 26, 2020 8:10 pm Reply
  • Great video Jack. Easy to understand and it's nice to see how you do things step by step as it can be confusing when you first get into it.

    Carlos Ibbotson May 26, 2020 8:10 pm Reply
  • Hi, Jack! So is it for general niche or one product store?

    Sergey Vasylyshyn May 26, 2020 8:10 pm Reply
  • Great content!

    Bernard Royce May 26, 2020 8:10 pm Reply
  • You said when Cbo comes in it will be hard to test plz explain why

    Adeoye Yilu May 26, 2020 8:10 pm Reply
  • great content jack !!!

    Ibrahim Sidibe May 26, 2020 8:10 pm Reply
  • Thanks Jack, when you said daily budget, half the price of the product, retail price? Right, not your actual cost.I get a great deal of usable information from your videos, and I do implement what I learn.

    Timothy Reeves May 26, 2020 8:10 pm Reply
  • Great video. So, after testing PPE campaigns, you would use the same successful targeting on PUR ads? Since you have spent all that money on PPE, wouldn't it be more cost effective to make video view LLA and use those? Or do you do that in addition to cold traffic PUR as well?

    Shark Racing May 26, 2020 8:10 pm Reply
  • Hey can you make a video on how exactly to review the data, what we should look at and at what value it should be. Thanks

    Ainesh Narain May 26, 2020 8:10 pm Reply
  • Great video! Do you always target the big 4 countries from the start?

    Billy Dunning May 26, 2020 8:10 pm Reply

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